The next big move for Apple is its cheapest iPhone.
It’s here. After doing its rounds around the rumor mill, Apple’s iPhone 11 has finally hit shelves.
It, and its bigger brothers—the iPhone 11 Pro and iPhone 11 Pro Max—were unveiled at the 2019 September Keynote at the Steve Jobs Theater in Cupertino, California.
Though Apple did not pull any sort of punches with announcements, from new Apple Services like Apple TV and Apple Arcade to incremental hardware updates like the Apple Watch Series 5 and the new iPads, one thing that caught the attention of pundits and critics alike were the iPhone 11.
Not the triple-camera monstrosity that leaks and rumors have been snitching on about, but the new base iPhone model.
There’s a good reason for this. For one, the iPhone 11 is cheaper. In fact, it’s even cheaper than last year’s iPhone XR. And if history has taught us anything. it is that Apple isn’t one for dropping prices on iPhones, much less new ones.
It’s not like Apple skimped on features with the iPhone 11 either. It packs plenty of power, much like its predecessors. Some would even go as far as saying that it’s virtually a refresh of both the iPhone XR and the iPhone XS, except with a much leaner price tag.
Here’s a full list of iPhone 11 specs:
Dual SIM (nano, eSIM)
6.1-inch Liquid Retina HD IPS display, 1792 x 828 pixel resolution, ~326ppi
Colors: Yellow, Purple, Green, Black, White, Product Red
3,110mAh battery, 18W fast charging
The new iPhone starts at $699. That roughly translates to approximately 36,400 in PHP.
As we’ve mentioned, it’s greatly unlike Apple to drop prices like this. Thusly, we can only think of two scenarios which would explain why an iPhone of such caliber exists and sells for that kind of money.
First, Apple has got to be feeling the pressures of a cutthroat market. The mobile industry is a particularly competitive one. If you look to other manufacturers like Oppo, Xiaomi, Huawei, and others, you’ll find far more capable phones at such low price points. Releasing a sub-$700 iPhone simply means that Apple wants a piece of the pie that other OEMs are enjoying and that they want even more people to get an iPhone.
Which brings us to scenario two, in which Apple has successfully diversified its income streams. During the same event, Apple made two major “Services” announcements: Apple TV and Apple Arcade. If numbers are correct, we can expect Apple to double down on this income segment.
Getting more people to afford an iPhone, even if it means losing a little bit of profit, will doubtless make a positive impact on Apple’s flagship services.
That is how Apple made its biggest move (thus far) by delivering small, incremental hardware updates to its already flourishing iPhone lineup. It’s a pretty smart move all-around, we reckon. And we’re excited to see where Apple takes its products and services from here.
Watch the product trailer for Apple’s iPhone 11 below: