Interestingly, Mixer is pushing its creators to jump into Facebook Gaming. They offer a “seamless” transition to its creators, including partner verified ones. As for the big dogs, Facebook Gaming head, Vivek Sharma, says that “it’s up to them” – a definite win for folks like Ninja, whose exclusivity contract reportedly amounted to $20 – $30 million.
Over the years, Mixer wasn’t able to grow to the size it aspired to scale, taking only a small share of the market, despite Microsoft’s deep pockets. It’s hard to point out where things went south, with creators and users even commending the platform’s hard focus on building a great community.
Caught in this all-too-sudden draw, of course, are smaller creators who, unlike Ninja or Shroud, platforms aren’t going to scramble to sign stat. If you follow any small creators on Mixer, now’s the best time to show them some love.