From Apple, Microsoft, to Twitter, these companies sported a totally different look when they were just starting out.

Logos are huge in business. It’s the people’s first touchpoint to your brand. This is exactly why companies big and small spend a considerable amount in ascertaining their logos are on-point.

For the tech companies that we have in this list, their initial attempts at a distinguished logo look nothing like their current ones. These old company logos trace back a long and winding journey in terms of branding.

Who would have thought that Apple—one of the most meticulous companies when it comes to branding—began with a rather bland portrait of an apple tree as their logo? Nintendo’s global domination started from its native Japan and therefore didn’t even have an English-language logo. AT&T, one of the oldest tech companies in existence, had to first go into an interesting evolution before settling with its now-iconic logo.

We have collected 25 examples of these old company logos to help you visualize how far companies grow in terms of branding (or rather, how fast they outgrow one iteration of it).

Adobe

IN PICTURES: 25 Old Company Logos that look nothing like their logos today

Amazon

IN PICTURES: 25 Old Company Logos that look nothing like their logos today

Apple

IN PICTURES: 25 Old Company Logos that look nothing like their logos today

AT&T

IN PICTURES: 25 Old Company Logos that look nothing like their logos today

Audi

IN PICTURES: 25 Old Company Logos that look nothing like their logos today

Canon

IN PICTURES: 25 Old Company Logos that look nothing like their logos today

DELL

Facebook

Firefox

IN PICTURES: 25 Old Company Logos that look nothing like their logos today

Ford

Google

IN PICTURES: 25 Old Company Logos that look nothing like their logos today

IBM

IN PICTURES: 25 Old Company Logos that look nothing like their logos today

Instagram

IN PICTURES: 25 Old Company Logos that look nothing like their logos today

Kodak

IN PICTURES: 25 Old Company Logos that look nothing like their logos today

Mazda

IN PICTURES: 25 Old Company Logos that look nothing like their logos today

Microsoft

Nintendo

IN PICTURES: 25 Old Company Logos that look nothing like their logos today

Nissan

IN PICTURES: 25 Old Company Logos that look nothing like their logos today

Nokia

IN PICTURES: 25 Old Company Logos that look nothing like their logos today

Samsung

IN PICTURES: 25 Old Company Logos that look nothing like their logos today

Snapchat

IN PICTURES: 25 Old Company Logos that look nothing like their logos today

Twitter

IN PICTURES: 25 Old Company Logos that look nothing like their logos today

Visa

IN PICTURES: 25 Old Company Logos that look nothing like their logos today

Volkswagen

IN PICTURES: 25 Old Company Logos that look nothing like their logos today

Xerox

IN PICTURES: 25 Old Company Logos that look nothing like their logos today